Andreu World America unveils a new image in North America.
The inauguration of the new Chicago showroom took place at the 2010 NeoCon Fair, one of the largest reference events for design and architecture in the United States
 
NeoCon WTF, the biggest annual event for the habitat and design sector held in the United States, hosted the presentation of the new image of Andreu World America’s Chicago showroom from June 14th - 17th.
 
The showroom renewal project, led by the German designer Jeannette Altherr, is centered on the creation of a live space, full of color, textures, and graphic scenery resources that convey the essence and quality of Andreu World’s products.
 
Andreu World America’s new showroom also hosted the newest 2010 collections, comprised of pieces characterized by their individual design and created by -among others- the Lievore, Altherr, Molina studio, the designer Joan Lao and the prestigious Italian designer Piergiorgio Cazzaniga.
 
The new space was unveiled on Monday, June 14th, coinciding with the official opening of the event. Andreu World prepared a Spanish-themed party during which attendees were offered a preview selection of Spanish products along with wonderful Spanish wine.
 
Andreu World America’s showroom in Chicago served as a meeting point for the leading American architects, professionals and designers in the industry during the 3-day NeoCon Fair.